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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call at 501.279.1444 or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Michael Pickens
Larry, John, and Makayla, these individuals are a great bunch of people to work with in my purchase of my boat, motor and trailer. From the time by purchase was ordered until the day it was delivered. It took some time before my equipment was delivered Larry always kept me update through email or a phone call. Once my equipment arrived John and his team went to assembling my equipment and the walk through that John done with me on my equipment was very thorough and understanding. Makayla completed my paper work in very timely manner. This whole team was a great group to work with and I suggest anyone that is looking to my a purchase to get with this group or any of individuals that work at Sunrise Marine (Employee: Makayla Cheatham, John Madison Edwards)
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dakota mccaskill
bought a boat from larry about two months ago had a trim switch go bad on me and they had me on shipped and had it in about 3 days. then a month later the motor left me stranded in the middle of my vacation to duck hunt got boat loaded up and took there shop on tuesday morning and the tech said it was a ecm told me to go down the road and have breakfast and he would get it taken care super good guys thanks again larry, hammer, and austin for some awesome service
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David Halbardier
What an amazing group of people at sunrise marine. They made the entire process a breeze, even when there was a hickup on my part they were able to overcome it and make it happen for me. Adam thanks for all the info every time I called or messaged you always got back with me. I drove 1,300 miles for my boat and sunrise marine made it 100% worth it. Thank you!
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Robert K Sheeley
Great sales and post sales experience. I would definitely buy from Sunrise Searcy again and plan to use them for service. Adam was knowledgeable and friendly and John gave a very thorough delivery walk thru. Everyone I came into contact with was happy and friendly.
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Robert K Sheeley
Great sales and post sales experience. I would definitely buy from Sunrise Searcy again and plan to use them for service.
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Jimmy Barnett
Sunrise was easy to work with. War Eagle was slow providing the boat. (Employee: John Madison Edwards, Makayla Cheatham)
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Donnie Hulse
I earlier wrote a negative review regarding my experience with Sunrise Marine. I have to give their team 5 stars plus for their immediate response to my review. I was contacted by Matt Allen, Sales Manager, who listened to my issue and stated he was going to get into it and make it right. This was only 30 minutes after my review. I was also contacted by the salesman, Larry, who apologized for the misunderstanding. This is what customer service should be. These two individuals turned a bad experience into a very good experience. So I would like to thank both Larry and Matt, yall made an unpleasant experience into a very positive experience.
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Benjamin Williams
Matt and his sales team are awesome. They do a great job taking care of their customers. The service department has done a really good job of getting me in and out quickly.
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Terry Birdd
My husband and I visited Sunrise Marine Center last weekend specially looking for a river boat. From the time we walked through the door to the time we left we were treated like we were the only customer there. Sunrise not only has a Marine Center, it is a full on hunting/fishing/atv store as well! A huge thanks to our sales guy Larry and Jen who helped us on the hunting side! If you're an outdoors person this is a must place to visit! Thank you Sunrise Marine Center!
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Reid Cates
Great people, everyone wants to help.