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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call at 501.279.1444 or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Jimmy Barnett
Sunrise was easy to work with. War Eagle was slow providing the boat. (Employee: John Madison Edwards, Makayla Cheatham)
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Donnie Hulse
I earlier wrote a negative review regarding my experience with Sunrise Marine. I have to give their team 5 stars plus for their immediate response to my review. I was contacted by Matt Allen, Sales Manager, who listened to my issue and stated he was going to get into it and make it right. This was only 30 minutes after my review. I was also contacted by the salesman, Larry, who apologized for the misunderstanding. This is what customer service should be. These two individuals turned a bad experience into a very good experience. So I would like to thank both Larry and Matt, yall made an unpleasant experience into a very positive experience.
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Benjamin Williams
Matt and his sales team are awesome. They do a great job taking care of their customers. The service department has done a really good job of getting me in and out quickly.
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Terry Birdd
My husband and I visited Sunrise Marine Center last weekend specially looking for a river boat. From the time we walked through the door to the time we left we were treated like we were the only customer there. Sunrise not only has a Marine Center, it is a full on hunting/fishing/atv store as well! A huge thanks to our sales guy Larry and Jen who helped us on the hunting side! If you're an outdoors person this is a must place to visit! Thank you Sunrise Marine Center!
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Reid Cates
Great people, everyone wants to help.
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Paul May
Very good working with Larry to trade my rig and get just the right boat I was looking for. Everyone was super helpful. Wouldnt hesitate to send my friends! (Employee: Makayla Cheatham)
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Paul May
Very happy to work with Larry today. He got me set up with just what I was looking for. Going to have to return to pick up my new War Eagle, but I showed up unannounced at midday so that was on me. Dont show up to window shop or they will fix you up with just what youre looking for! I will send my friends! (Employee: Makayla Cheatham)
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Brandon Keeling
I drove 9 hours to pick up a boat and the staff had everything ready and waiting for me when I arrived as they knew I had driven all day. Customer service was excellent and each staff member took time to make sure I understood what I needed to from parts, sales, and finance. The parts department was very knowledgeable and knew exactly what I needed to complete my boat purchase. My salesperson (Rayel) put my transom saver on my boat that I had just purchased and the parts department helped me hook up my trailer and check lights. The best auto/boat/atv buying experience I have ever had and I would not hesitate to make the trip again. Highly recommended dealer! (Employee: Makayla Cheatham, John Madison Edwards)
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Eric Goodwin
Contacted ray on a boat he had listed for sale and 3 days later a drive down and 30 minutes at the shop I was headed home with it. Awesome service very quick and a lot of selections. Very friendly people and knowledgeable
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Clay Griffey
The team at Sunrise Marine is great. We were greeted by everyone in the store. As they were inspecting our trade we shopped in a well stocked showroom. Adam Made our trade for a new Yamaha 4 stroke outboard with absolutely no hassle and added several things to our cart. Tommy went over our purchase with us and they loaded us up and were out the door. I recommend shopping Sunrise they have taken care of us for years.