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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call at 501.279.1444 or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Jeff Maggard
Very friendly staff easy to work with. Did everything I ask for. Larry was so helpful and patient. Would definitely recommend Sunrise (Employee: Makayla Cheatham)
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Tyron Beckley
Very pleased with my new boat. Adam was very professional and answered about all my questions. It is 5- 21-23 and I am 4hrs into the break in, on the Yamaha 115. The only issue I have had is the G3 metal decal onto the boat trailer came off and the driver's side tail light isn't working. I appreciate your time and patience with me during the long distance purchase process . US Air Force Veteran, Retired State Trooper
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James Campbell
Madison provided excellent customer service and made buying simple! Thanks Matt and team for stellar customer service.
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Johnny Porter
Everyone was very helpful
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Patrick Greer
My deal at sunrise marine center was super easy thanks to salesman Madison Edwards I love my new boat. Thank yall
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Jessie Hennington
Everyone I came into contact with were very pleasant to deal with along with being very friendly, helpful, and knowledgeable. This was one of my best buying experiences. Thank You Larry along with each of your team members.
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Tracy Locke
Larry told me he would get me the right boat and he did. Thank you
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William Michael Allen
Staff were pleasant. Work done well, completed, and on time. Easy to work with. Thanks
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Donna Adkison
I was totally impressed with both the sales (Larry) and service (Tommy). Very knowledgeable and super nice.
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steven taylor
Good to work with people who know what they are doing.